Willow Merchant
Willow Merchant IBCLC
Bend, OR
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Service · 5 min read

Virtual Lactation Consultation

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Willow Merchant, RN, IBCLC
Emerging Hearts Collective · Bend, OR

Not in Central Oregon? No problem. Willow offers virtual lactation consultations by video for families anywhere in the United States.

Virtual visits are surprisingly effective — Willow can watch a full feed, assess latch and positioning, review your pumping setup, and walk you through hands-on techniques in real time. Many families find that the comfort of their own home, combined with expert guidance, is exactly what they need.

Whether you're in a rural area without local IBCLC support, or you just prefer the convenience of not leaving home, virtual care brings evidence-based lactation support to your screen.

Who this is for

Families outside Central Oregon

Anywhere in the US — no local IBCLC needed.

Busy parents

No driving, no packing, no waiting rooms — just log on.

Second opinions

Want another perspective on a diagnosis or plan?

Pumping troubleshooting

Need help with flange fit, schedule, or supply while pumping?

Follow-up care

Already had an in-person visit and need a quick check-in?

Anxious or overwhelmed parents

Sometimes being in your own space makes it easier to ask questions.

How it works

1 · Book

Send a message — Willow replies within 24 hours with a video link and time.

2 · Intake

Share a brief description of your feeding situation before the call.

3 · Video visit

60-75 minutes on video — Willow watches a feed and guides you in real time.

4 · Plan

Receive a written plan by email after the visit, plus follow-up support.

Virtual Lactation Consultation

60-75 minutes · anywhere in the US

$175
per visit

Anthem Blue Cross (virtual prenatal program), Cigna & HSA accepted. Cash pay always welcome. You'll receive a receipt for out-of-network reimbursement.

Frequently asked questions

How does a virtual consult work?

You'll receive a video link before your appointment. During the call, Willow will ask you to position the camera so she can see a full feed. She'll assess latch, positioning, and baby's behavior, then guide you through adjustments in real time.

Can you really assess a latch on video?

Yes — with a good camera angle, Willow can see latch depth, nipple shape, baby's mouth, and swallowing patterns. Most latch and positioning issues can be effectively addressed virtually.

What equipment do I need?

A smartphone, tablet, or computer with a camera and good internet connection. A stand or prop to hold the camera hands-free during feeding is helpful but not required — you can prop it up with pillows.

What if my baby won't feed during the call?

That's okay. We can work with what you have — review your setup, answer questions, demonstrate techniques on a doll or stuffed animal, and schedule a follow-up if needed.

Can virtual visits be billed to insurance?

Willow accepts Anthem Blue Cross (virtual prenatal program), Cigna, and HSA for virtual visits. She's actively credentialing with most insurers — expected completion by end of 2026.

Are virtual visits as effective as in-person?

For most feeding challenges, yes. Virtual visits are particularly effective for latch correction, pumping troubleshooting, and education. For hands-on bodywork or oral assessment, in-person may be preferred — Willow will let you know if that's the case.

Ready to book this service?

Send a message and Willow Merchant will reply within 24 hours with available times.

Book a consult →

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Why I Practice Whole-Person Lactation CareWhy Stress Makes Clogged Ducts Worse — and What to Do About ItTrauma-Informed Feeding Support

This page is for education only and is not medical advice. Always consult your healthcare provider.

Willow Merchant, RN, IBCLC
Emerging Hearts Collective
Bend, OR
Willow is a Registered Nurse, International Board Certified Lactation Consultant, and Certified Trauma Speciali…
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Send a message — she'll reply within 24 hours
📍 Bend, OR · serving Central Oregon and virtually
Hours & insurance
By appointment · Bend, OR and telehealth
Insurance:
Anthem Blue Cross, Cigna & HSA. Credentialing with most insurers.

© 2026 Willow Merchant, RN, IBCLC. All rights reserved. This site is for education only and is not medical advice. Always consult your healthcare provider for diagnosis and treatment.