Willow Merchant
Willow Merchant IBCLC
Bend, OR
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Emerging Hearts Collective · Bend, Oregon · In-home & telehealth · 7 days a week

Willow Merchant, RN, IBCLC

Feeding your baby can be hard. No guilt, no judgement — just evidence-based help that fits your real life.

All families welcome — breastfeeding, chestfeeding, and co-nursing.

28+
years as a nurse
5.0 ★
8 Google reviews
OR +
nationwide telehealth
Read her articles
Willow Merchant, RN, IBCLC — lactation consultant in Bend, Oregon
✓IBCLC — International Board Certified
✓Registered Nurse — 28+ years
✓Trauma-informed care specialist
✓Anthem Blue Cross, Cigna & HSA accepted

What can we help with?

If any of these sound familiar, you're in the right place.

Painful latch

Sharp pain when baby latches? Usually fixable with positioning.

Tongue / lip tie

Baby can't get a deep latch? We screen and refer.

Low milk supply

Worried baby isn't getting enough? We measure and build a plan.

Oversupply / OALD

Forceful letdown making baby choke? We can slow it down.

Gassy / fussy baby

Crying mid-feed? Often a flow or latch issue, not colic.

Pumping & work

Back to work? Build a pumping schedule around your day.

Prenatal prep

Expecting? Get a plan before baby arrives.

Weaning

Ready to wean without engorgement? A gradual plan.

See all services & pricing →
⚠️When to seek emergency care

If you have a fever over 101°F, spreading redness, or flu-like symptoms — contact your doctor or go to urgent care right away. These can be signs of mastitis, which may need antibiotics. Don't wait for a lactation appointment.

Services & pricing

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Transparent options — pick what fits your week. Anthem Blue Cross, Cigna, and HSA accepted. Credentialing with most insurers — expected by end of 2026.

Lactation consult — in-home
Central Oregon · home/office visits
$250/ visit
Book now →
Lactation consult — virtual
Telehealth · anywhere in the US
$175/ visit
Book now →
Prenatal lactation class
One-on-one · before baby arrives
$250/ class
Book now →
Postpartum doula support
In-home · Central Oregon
Contactcustom pricing
Book now →

Insurance & payment

Willow currently accepts Anthem Blue Cross (virtual prenatal program), Cigna, and HSA funds. She is actively credentialing with most insurance agencies — expected completion by end of 2026. Cash pay is always welcome.

Questions about coverage? Send a message and she'll reply within 24 hours.

What clients say

★ 5.0 · 8 Google reviews · See them on Google →

Real reviews from her Google profile.

★★★★★

"I was in tears every time I tried to feed my daughter, and I thought that was just how it was going to be. Willow came to our home, watched us feed, and within one visit I finally understood what was actually going wrong. By the next week the pain was gone. I wish I had called her on day one."

— Latch & pain resolved · Client
★★★★★

"Our pediatrician mentioned my son wasn't gaining as expected, and I panicked. Willow sat with us for almost two hours, checked everything from his latch to my supply, and left us with a plan that actually made sense. Two weeks later he was right back on track."

— Weight gain worry · Client
★★★★★

"What I didn't expect was how much it would help just to have someone calm and knowledgeable in the room with me. Willow never made me feel like I was failing. She explained what was happening in my body and my baby's, and I left every visit feeling steadier."

— Feeling less alone · Client
★★★★★

"We met with Willow before our baby was even born, and it was the best decision we made. When feeding got hard in the first week, we already had her voice in our heads and knew what was normal and what wasn't. Having that groundwork took so much pressure off."

— Prenatal prep paying off · Client

Articles by Willow Merchant

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Personal experience, local tips, and answers to the questions moms ask most.

Nervous system5 min read
Why Stress Makes Clogged Ducts Worse — and What to Do About It

As a nurse and trauma specialist, I see it every week: moms with clogs who are also exhausted and anxious. Here's why the nervous system matters.

From the consultant4 min read
Why I Practice Whole-Person Lactation Care

A clogged duct is rarely just a clogged duct. Here's why I look at sleep, stress, and history — not just the latch.

Pumping & work8 min read
Pumping and Returning to Work: A Realistic Plan

A realistic pumping schedule, flange sizing guide, and tips for maintaining supply without losing your mind.

Clogged ducts6 min read
Clogged Duct vs Mastitis: How to Tell the Difference

A clogged duct is a hard lump without fever. Mastitis is an infection. Here's how to tell them apart.

Willow Merchant, RN, IBCLC

About Willow

Willow is a Registered Nurse and IBCLC with nearly 30 years of experience. She takes a whole-person approach — combining evidence-based feeding guidance with trauma-informed care and nervous system support.

Read her full story →

Care near you

Local pages for moms searching in your area.

Clogged Duct Care in Bend, OR

clogged duct lactation consultant Bend OR

Postpartum & Lactation Support in Bend, OR

postpartum support Bend Oregon lactation

Trauma-Informed Lactation Care in Oregon

trauma informed lactation consultant Oregon

How booking works

1
Send a message

Tell us what's going on — no detail too small.

2
Hear back in 24h

Willow replies personally with next steps.

3
Book your visit

In-home in Central OR or telehealth anywhere.

Book a consult with Willow Merchant

Your message goes directly to Willow Merchant — she'll reply within 24 hours.

Your message goes to Willow Merchant's inbox — she replies within 24 hours.

Willow Merchant, RN, IBCLC
Emerging Hearts Collective
Bend, OR
Willow is a Registered Nurse, International Board Certified Lactation Consultant, and Certified Trauma Speciali…
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📍 Bend, OR · serving Central Oregon and virtually
Hours & insurance
By appointment · Central Oregon & telehealth
Insurance:
Anthem Blue Cross, Cigna & HSA. Credentialing with most insurers.

© 2026 Willow Merchant, RN, IBCLC. All rights reserved. This site is for education only and is not medical advice. Always consult your healthcare provider for diagnosis and treatment.