Willow Merchant, IBCLC
Feeding your baby can be hard. No guilt, no judgement — just evidence-based help that fits your real life.
All families welcome — breastfeeding, chestfeeding, and co-nursing.
Explore this site
What can we help with?
If any of these sound familiar, you're in the right place.
Sharp pain when baby latches? It's usually a shallow mouthful — fixable with positioning.
Baby can't get a deep latch? A tongue or lip tie may be the cause — we screen and refer.
Worried baby isn't getting enough? We measure a real feed and build a plan that works.
Forceful letdown making baby choke or gag? We can slow it down and protect your supply.
Baby pulling off, arching, or crying mid-feed? Often a flow or latch issue, not colic.
Back to work? Build a pumping schedule around your real day — flange fit included.
Expecting? Get a plan before baby arrives — positions, pumping, and what to expect.
Ready to wean without engorgement and clogged ducts? A gradual, personalized plan.
Services & pricing
See all services →Transparent options — pick what fits your week. Insurance: Out-of-network. Itemized receipt provided for insurance reimbursement. HSA/FSA eligible.
Insurance & payment
Willow is out-of-network with most insurance plans. She provides an itemized receipt with ICD-10 codes that you can submit to your insurance for potential reimbursement. HSA/FSA eligible.
Questions about coverage? Send a message and she'll reply within 24 hours.
Articles by Willow Merchant
See all articles →Personal experience, local tips, and answers to the questions moms ask most.
As a nurse practitioner and trauma specialist, I see it every week: moms with clogs who are also exhausted and anxious. Here's why the nervous system matters.
A clogged duct is rarely just a clogged duct. Here's why I look at sleep, stress, and history — not just the latch.
Books & resources
Visit the shop →Evidence-based guides and courses — learn at your own pace.
Care near you
Local pages for moms searching in your area.
For professionals
See professional services →Consulting and training for birth workers and healthcare providers.
Train your team on trauma-informed lactation care.
Complex feeding and mental health case review.
What moms say
Real reviews from real families.
“Willow didn't just fix my latch — she helped me understand why I was so anxious about feeding. Whole-person care is real.”
“27 years of experience shows. She saw things three other providers missed.”
Book a consult with Willow Merchant
Your message goes directly to Willow Merchant — she'll reply within 24 hours.
This is a demo. Live submissions are forwarded to the consultant — she replies within 24 hours.
Out-of-network. Itemized receipt provided for insurance reimbursement. HSA/FSA eligible.
© 2026 Willow Merchant, FNP, IBCLC. All rights reserved. This site is for education only and is not medical advice. Always consult your healthcare provider for diagnosis and treatment.